{"id":22649,"date":"2015-02-18T11:49:43","date_gmt":"2015-02-18T11:49:43","guid":{"rendered":"https:\/\/www.clearbooks.co.uk\/?p=22649"},"modified":"2015-07-16T12:22:31","modified_gmt":"2015-07-16T11:22:31","slug":"strategies-for-winning-new-clients","status":"publish","type":"post","link":"https:\/\/www.clearbooks.co.uk\/blog\/strategies-for-winning-new-clients\/","title":{"rendered":"Accountant Advice: Strategies for winning new clients"},"content":{"rendered":"<p>The way accountants win new clients is changing. As cloud accounting software becomes more prevalent, new and creative strategies for gaining business are rising to the fore. Read our new white paper, which contains case studies from a range of accounting practices, to learn more. [slideshare id=42602823&amp;doc=whitepaper-dec-2014-strategy-for-winning-141211064514-conversion-gate01&amp;type=d] \u00a0 If you liked this white paper, check out our <a title=\"Clear Books Must Reads\" href=\"https:\/\/www.clearbooks.co.uk\/resources\/must-reads\" target=\"_blank\">must-reads page<\/a> &#8211; packed with an archive of online articles, colourful infographics and other helpful documents for startups, small businesses and accountants.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The way accountants win new clients is changing. As cloud accounting software becomes more prevalent, new and creative strategies for gaining business are rising to the fore. Read our new white paper, which contains case studies from a range of [&hellip;]<\/p>\n","protected":false},"author":145,"featured_media":21354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-22649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Accountant Advice: Strategies for winning new clients  | Clear Books<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clearbooks.co.uk\/2015\/02\/18\/strategies-for-winning-new-clients\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accountant Advice: Strategies for winning new clients  | Clear Books\" \/>\n<meta property=\"og:description\" content=\"The way accountants win new clients is changing. As cloud accounting software becomes more prevalent, new and creative strategies for gaining business are rising to the fore. Read our new white paper, which contains case studies from a range of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clearbooks.co.uk\/2015\/02\/18\/strategies-for-winning-new-clients\/\" \/>\n<meta property=\"og:site_name\" content=\"Clear Books\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/clearbooks\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-18T11:49:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-07-16T11:22:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clearbooks.co.uk\/blog\/wp-content\/uploads\/2014\/09\/cloud-accounting.png\" \/>\n\t<meta property=\"og:image:width\" content=\"619\" \/>\n\t<meta property=\"og:image:height\" content=\"255\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David Carr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ClearBooks\" \/>\n<meta name=\"twitter:site\" content=\"@ClearBooks\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Carr\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.clearbooks.co.uk\/2015\/02\/18\/strategies-for-winning-new-clients\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.clearbooks.co.uk\/blog\/strategies-for-winning-new-clients\/\"},\"author\":{\"name\":\"David Carr\",\"@id\":\"https:\/\/www.clearbooks.co.uk\/blog\/#\/schema\/person\/5fa6f40060d196b7177b75079fb4a3b2\"},\"headline\":\"Accountant Advice: Strategies for winning new clients\",\"datePublished\":\"2015-02-18T11:49:43+00:00\",\"dateModified\":\"2015-07-16T11:22:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.clearbooks.co.uk\/blog\/strategies-for-winning-new-clients\/\"},\"wordCount\":93,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.clearbooks.co.uk\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.clearbooks.co.uk\/2015\/02\/18\/strategies-for-winning-new-clients\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clearbooks.co.uk\/blog\/wp-content\/uploads\/2014\/09\/cloud-accounting.png\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.clearbooks.co.uk\/2015\/02\/18\/strategies-for-winning-new-clients\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clearbooks.co.uk\/blog\/strategies-for-winning-new-clients\/\",\"url\":\"https:\/\/www.clearbooks.co.uk\/2015\/02\/18\/strategies-for-winning-new-clients\/\",\"name\":\"Accountant Advice: Strategies for winning new clients | Clear Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.clearbooks.co.uk\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.clearbooks.co.uk\/2015\/02\/18\/strategies-for-winning-new-clients\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.clearbooks.co.uk\/2015\/02\/18\/strategies-for-winning-new-clients\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clearbooks.co.uk\/blog\/wp-content\/uploads\/2014\/09\/cloud-accounting.png\",\"datePublished\":\"2015-02-18T11:49:43+00:00\",\"dateModified\":\"2015-07-16T11:22:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.clearbooks.co.uk\/2015\/02\/18\/strategies-for-winning-new-clients\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.clearbooks.co.uk\/2015\/02\/18\/strategies-for-winning-new-clients\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.clearbooks.co.uk\/2015\/02\/18\/strategies-for-winning-new-clients\/#primaryimage\",\"url\":\"https:\/\/www.clearbooks.co.uk\/blog\/wp-content\/uploads\/2014\/09\/cloud-accounting.png\",\"contentUrl\":\"https:\/\/www.clearbooks.co.uk\/blog\/wp-content\/uploads\/2014\/09\/cloud-accounting.png\",\"width\":619,\"height\":255},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.clearbooks.co.uk\/2015\/02\/18\/strategies-for-winning-new-clients\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.clearbooks.co.uk\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Accountant Advice: Strategies for winning new clients\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.clearbooks.co.uk\/blog\/#website\",\"url\":\"https:\/\/www.clearbooks.co.uk\/blog\/\",\"name\":\"Clear Books\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.clearbooks.co.uk\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.clearbooks.co.uk\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.clearbooks.co.uk\/blog\/#organization\",\"name\":\"Clear Books\",\"url\":\"https:\/\/www.clearbooks.co.uk\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.clearbooks.co.uk\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.clearbooks.co.uk\/blog\/wp-content\/uploads\/2017\/06\/clear-books-plc-icon-rgb-1.png\",\"contentUrl\":\"https:\/\/www.clearbooks.co.uk\/blog\/wp-content\/uploads\/2017\/06\/clear-books-plc-icon-rgb-1.png\",\"width\":400,\"height\":400,\"caption\":\"Clear Books\"},\"image\":{\"@id\":\"https:\/\/www.clearbooks.co.uk\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/clearbooks\/\",\"https:\/\/x.com\/ClearBooks\",\"https:\/\/www.linkedin.com\/company\/clear-books\",\"https:\/\/www.youtube.com\/user\/ClearBooksVideos\",\"https:\/\/en.wikipedia.org\/wiki\/Clear_Books\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.clearbooks.co.uk\/blog\/#\/schema\/person\/5fa6f40060d196b7177b75079fb4a3b2\",\"name\":\"David Carr\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.clearbooks.co.uk\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/69d8259a789425fdfff25c9ee1753a1cd0e9097e39923131700f863a2a0b2933?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/69d8259a789425fdfff25c9ee1753a1cd0e9097e39923131700f863a2a0b2933?s=96&d=mm&r=g\",\"caption\":\"David Carr\"},\"url\":\"https:\/\/www.clearbooks.co.uk\/blog\/author\/david\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Accountant Advice: Strategies for winning new clients  | Clear Books","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.clearbooks.co.uk\/2015\/02\/18\/strategies-for-winning-new-clients\/","og_locale":"en_GB","og_type":"article","og_title":"Accountant Advice: Strategies for winning new clients  | Clear Books","og_description":"The way accountants win new clients is changing. As cloud accounting software becomes more prevalent, new and creative strategies for gaining business are rising to the fore. Read our new white paper, which contains case studies from a range of [&hellip;]","og_url":"https:\/\/www.clearbooks.co.uk\/2015\/02\/18\/strategies-for-winning-new-clients\/","og_site_name":"Clear Books","article_publisher":"https:\/\/www.facebook.com\/clearbooks\/","article_published_time":"2015-02-18T11:49:43+00:00","article_modified_time":"2015-07-16T11:22:31+00:00","og_image":[{"width":619,"height":255,"url":"https:\/\/www.clearbooks.co.uk\/blog\/wp-content\/uploads\/2014\/09\/cloud-accounting.png","type":"image\/png"}],"author":"David Carr","twitter_card":"summary_large_image","twitter_creator":"@ClearBooks","twitter_site":"@ClearBooks","twitter_misc":{"Written by":"David Carr"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.clearbooks.co.uk\/2015\/02\/18\/strategies-for-winning-new-clients\/#article","isPartOf":{"@id":"https:\/\/www.clearbooks.co.uk\/blog\/strategies-for-winning-new-clients\/"},"author":{"name":"David Carr","@id":"https:\/\/www.clearbooks.co.uk\/blog\/#\/schema\/person\/5fa6f40060d196b7177b75079fb4a3b2"},"headline":"Accountant Advice: Strategies for winning new clients","datePublished":"2015-02-18T11:49:43+00:00","dateModified":"2015-07-16T11:22:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.clearbooks.co.uk\/blog\/strategies-for-winning-new-clients\/"},"wordCount":93,"commentCount":0,"publisher":{"@id":"https:\/\/www.clearbooks.co.uk\/blog\/#organization"},"image":{"@id":"https:\/\/www.clearbooks.co.uk\/2015\/02\/18\/strategies-for-winning-new-clients\/#primaryimage"},"thumbnailUrl":"https:\/\/www.clearbooks.co.uk\/blog\/wp-content\/uploads\/2014\/09\/cloud-accounting.png","inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.clearbooks.co.uk\/2015\/02\/18\/strategies-for-winning-new-clients\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.clearbooks.co.uk\/blog\/strategies-for-winning-new-clients\/","url":"https:\/\/www.clearbooks.co.uk\/2015\/02\/18\/strategies-for-winning-new-clients\/","name":"Accountant Advice: Strategies for winning new clients | Clear Books","isPartOf":{"@id":"https:\/\/www.clearbooks.co.uk\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.clearbooks.co.uk\/2015\/02\/18\/strategies-for-winning-new-clients\/#primaryimage"},"image":{"@id":"https:\/\/www.clearbooks.co.uk\/2015\/02\/18\/strategies-for-winning-new-clients\/#primaryimage"},"thumbnailUrl":"https:\/\/www.clearbooks.co.uk\/blog\/wp-content\/uploads\/2014\/09\/cloud-accounting.png","datePublished":"2015-02-18T11:49:43+00:00","dateModified":"2015-07-16T11:22:31+00:00","breadcrumb":{"@id":"https:\/\/www.clearbooks.co.uk\/2015\/02\/18\/strategies-for-winning-new-clients\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.clearbooks.co.uk\/2015\/02\/18\/strategies-for-winning-new-clients\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.clearbooks.co.uk\/2015\/02\/18\/strategies-for-winning-new-clients\/#primaryimage","url":"https:\/\/www.clearbooks.co.uk\/blog\/wp-content\/uploads\/2014\/09\/cloud-accounting.png","contentUrl":"https:\/\/www.clearbooks.co.uk\/blog\/wp-content\/uploads\/2014\/09\/cloud-accounting.png","width":619,"height":255},{"@type":"BreadcrumbList","@id":"https:\/\/www.clearbooks.co.uk\/2015\/02\/18\/strategies-for-winning-new-clients\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.clearbooks.co.uk\/blog\/"},{"@type":"ListItem","position":2,"name":"Accountant Advice: Strategies for winning new clients"}]},{"@type":"WebSite","@id":"https:\/\/www.clearbooks.co.uk\/blog\/#website","url":"https:\/\/www.clearbooks.co.uk\/blog\/","name":"Clear Books","description":"","publisher":{"@id":"https:\/\/www.clearbooks.co.uk\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.clearbooks.co.uk\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.clearbooks.co.uk\/blog\/#organization","name":"Clear Books","url":"https:\/\/www.clearbooks.co.uk\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.clearbooks.co.uk\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.clearbooks.co.uk\/blog\/wp-content\/uploads\/2017\/06\/clear-books-plc-icon-rgb-1.png","contentUrl":"https:\/\/www.clearbooks.co.uk\/blog\/wp-content\/uploads\/2017\/06\/clear-books-plc-icon-rgb-1.png","width":400,"height":400,"caption":"Clear Books"},"image":{"@id":"https:\/\/www.clearbooks.co.uk\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/clearbooks\/","https:\/\/x.com\/ClearBooks","https:\/\/www.linkedin.com\/company\/clear-books","https:\/\/www.youtube.com\/user\/ClearBooksVideos","https:\/\/en.wikipedia.org\/wiki\/Clear_Books"]},{"@type":"Person","@id":"https:\/\/www.clearbooks.co.uk\/blog\/#\/schema\/person\/5fa6f40060d196b7177b75079fb4a3b2","name":"David Carr","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.clearbooks.co.uk\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/69d8259a789425fdfff25c9ee1753a1cd0e9097e39923131700f863a2a0b2933?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/69d8259a789425fdfff25c9ee1753a1cd0e9097e39923131700f863a2a0b2933?s=96&d=mm&r=g","caption":"David Carr"},"url":"https:\/\/www.clearbooks.co.uk\/blog\/author\/david\/"}]}},"_links":{"self":[{"href":"https:\/\/www.clearbooks.co.uk\/blog\/wp-json\/wp\/v2\/posts\/22649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clearbooks.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clearbooks.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clearbooks.co.uk\/blog\/wp-json\/wp\/v2\/users\/145"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clearbooks.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=22649"}],"version-history":[{"count":7,"href":"https:\/\/www.clearbooks.co.uk\/blog\/wp-json\/wp\/v2\/posts\/22649\/revisions"}],"predecessor-version":[{"id":23724,"href":"https:\/\/www.clearbooks.co.uk\/blog\/wp-json\/wp\/v2\/posts\/22649\/revisions\/23724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clearbooks.co.uk\/blog\/wp-json\/wp\/v2\/media\/21354"}],"wp:attachment":[{"href":"https:\/\/www.clearbooks.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=22649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clearbooks.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=22649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clearbooks.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=22649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}