{"id":25926,"date":"2016-02-16T14:25:15","date_gmt":"2016-02-16T14:25:15","guid":{"rendered":"https:\/\/www.clearbooks.co.uk\/?p=25926"},"modified":"2016-02-16T14:29:16","modified_gmt":"2016-02-16T14:29:16","slug":"the-four-pillars-of-great-customer-service","status":"publish","type":"post","link":"https:\/\/www.clearbooks.co.uk\/blog\/the-four-pillars-of-great-customer-service\/","title":{"rendered":"The four pillars of great customer service"},"content":{"rendered":"<p>You probably couldn\u2019t find one business owner who would tell you that good customer services doesn\u2019t matter. And yet, there are whole industries that are known for being terrible at it! The truth is, the experience people have with your business will absolutely make it or break it. So if you\u2019re not sure whether or not your customer service is up to scratch, check out these four pillars of great customer service:<\/p>\n<p><strong>Make it a clear priority<\/strong><\/p>\n<p>It\u2019s incredibly easy to let customer service become a \u201cnice to have\u201d for your business, when in fact it\u2019s incredibly valuable. After all, happier customers tend to be more loyal customers, and good customer service can do much more to build a relationship with a client than any advert ever could.<\/p>\n<p><strong>Care for your employees, and they\u2019ll return the favour<\/strong><\/p>\n<p>Some businesses treat their employees pretty badly \u2026 and then expect them to turn around and be really pleasant and engaging with customers. While we know you\u2019re better than that, do make sure that you do whatever you can to make sure that your employees are happy, because they\u2019ll pass that on to customers.<\/p>\n<p>And while you\u2019re at it, make sure that your employees know that customer service is everyone\u2019s responsibility \u2014 any interaction they have with a customer is a chance for them to build a relationship, so everyone, back end and front end, needs to be on board with that.<\/p>\n<p><strong>Be human<\/strong><\/p>\n<p>There\u2019s nothing more frustrating as a customer than getting helped by someone who\u2019s clearly just reading a script, or who\u2019s so bound by policy that they couldn\u2019t help you, even if they wanted to. Bringing some humanity into the interaction <a href=\"http:\/\/consumerist.com\/2013\/10\/11\/we-need-more-customer-service-reps-like-capt-mike-of-the-good-ship-netflix\/\">can make a huge impact<\/a>, so make sure that your employees know that it\u2019s OK to talk like a person instead of a manual.<\/p>\n<p><strong>Go where the customers are<\/strong><\/p>\n<p>If you find that you aren\u2019t getting a lot of feedback from your customers via one channel, don\u2019t assume that everything\u2019s OK \u2014 you might just not be looking in the right place. For instance, your customer forum might be silent \u2026 but Twitter could be blowing up with complaints that you\u2019re missing.<\/p>\n<p>And of course, when you do come across feedback, good or bad, make sure that you address it quickly. If you handle it right, you can often turn a really bad experience for your customer into a great one.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What are your non-negotiables for customer service? Tell us in the comments below!<\/strong><\/p>\n<p><b>\u00a0<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You probably couldn\u2019t find one business owner who would tell you that good customer services doesn\u2019t matter. And yet, there are whole industries that are known for being terrible at it! The truth is, the experience people have with your [&hellip;]<\/p>\n","protected":false},"author":124,"featured_media":24557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-25926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The four pillars of great customer service | Clear Books<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clearbooks.co.uk\/blog\/the-four-pillars-of-great-customer-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The four pillars of great customer service | Clear Books\" \/>\n<meta property=\"og:description\" content=\"You probably couldn\u2019t find one business owner who would tell you that good customer services doesn\u2019t matter. And yet, there are whole industries that are known for being terrible at it! The truth is, the experience people have with your [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clearbooks.co.uk\/blog\/the-four-pillars-of-great-customer-service\/\" \/>\n<meta property=\"og:site_name\" content=\"Clear Books\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/clearbooks\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-16T14:25:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-16T14:29:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clearbooks.co.uk\/blog\/wp-content\/uploads\/2015\/09\/How-To-Have-A-Successful-Day.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rachel Allen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" 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