It seems like there\u2019s always a million things to do when you\u2019re running a small business \u2026 and somehow, writing that next blog just doesn\u2019t seem to make your priority list. After all, how much good can a blog do, anyway?<\/p>\n
But keeping up with a blog isn\u2019t just something you should do because all the marketing gurus tell you to. There are loads of benefits to keeping an active blog up for your business. Here are seven very good reasons that your small business should have a blog:<\/p>\n
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This is probably the main thing people think of when they think of blogging \u2014 and for good reason! A blog is a great way to showcase your skills, expertise, and ethos in a way that makes you stand out from the competition. It\u2019s one of the cheapest, easiest, and fastest ways to build some credibility for yourself, especially if your business is new or you haven\u2019t had that many customers yet.<\/p>\n
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Business has changed so dramatically in the past few years. If you were running a small business before the rise of online entrepreneurship, then you were almost certainly working face to face with your customers on a regular basis. But now, many small business owners never meet their customers in person, which can make it really hard to develop a relationship with them \u2014 and that\u2019s become more important than ever in the fast-paced world of online business.<\/p>\n
A blog helps you out with this by letting you walk potential customers through the know, like, trust, buy journey, and it also gives you a chance to reconnect with your existing customers regularly as you turn your blog content into email newsletters.<\/p>\n
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As you\u2019re talking to your customers through your blog, you\u2019re also building your brand. Writing blogs is a great opportunity to reinforce the key parts of your brand, advertise yourself (more on that in a sec), and develop a following of people who are already predisposed to buy from you.<\/p>\n
What\u2019s more, you can use your blog to specifically attract new customers who fit your ideal customer profile, while discouraging the kinds of customers that you don\u2019t want. It\u2019s all about the topics you choose to talk about in your blog, making sure that the tone of your blog is aligned with your overall branding.<\/p>\n
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Blogging is one of the easiest and cheapest ways to raise awareness about your business, especially if you\u2019re sharing your blogs on social media. While there are some basic costs involved, like hosting your website, and you have to spend a little time actually creating the posts and scheduling them into a social media sharer, it\u2019s much cheaper and less time intensive than pretty much any other type of marketing, and you can get really powerful results from it.<\/p>\n
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A lot of small business owners who don\u2019t blog choose not to because they feel like it\u2019s too labour intensive. But actually, not blogging can leave you in a much worse position when it comes to creating content.<\/p>\n
See, what many small business owners don\u2019t realise is that you don\u2019t have to reinvent the wheel when it comes to content \u2014 in fact, you shouldn\u2019t! There\u2019s no point in writing brand new content every single time; instead, you can take what you already have in your blog and scale it up or down into courses, webinars, newsletters, and even social media posts. But without that springboard? You\u2019re stuck in constant creation mode.<\/p>\n
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While SEO criteria change all the time, having an active blog with high quality content has been a constant plus in Google rankings for years. The more often you blog, the better \u2014 Google will see your site as being updated, and it will rank it higher in searches, which is fantastic for getting more traffic on your site.<\/p>\n
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Your blog makes a perfect platform to try out ideas before you invest a lot of time in developing them into products or services. You can test the waters by writing blog posts or series about different ideas or discussing specific problems. If you get a good response from your audience about the idea, you know that there\u2019s potentially a market for a product or service related to it. If you hear crickets, you know it\u2019s a pass for now.<\/p>\n
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Blogging is fantastic for your business in so many ways. It positions you as an expert, makes your people care about you and trust you, builds your brand and then markets it on the cheap, keeps you from having to constantly create new content, drives traffic to your site, and serves as your own private idea lab.<\/p>\n
And with so many copywriters and VAs out there to write and upload your blogs, there\u2019s really no more room for excuses. So get blogging \u2014 and enjoy the benefits to your business!<\/p>\n","protected":false},"excerpt":{"rendered":"
It seems like there\u2019s always a million things to do when you\u2019re running a small business \u2026 and somehow, writing that next blog just doesn\u2019t seem to make your priority list. After all, how much good can a blog do, […]<\/p>\n","protected":false},"author":145,"featured_media":27759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-27756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\n