Find your content niche that works for your brand<\/h2>\n\n\n\n
When you\u2019re determined to increase your brand awareness, it\u2019s tempting to think that you need to conquer multiple different content channels. A blog, a podcast, a YouTube channel, a huge presence on Instagram, LinkedIn, Twitter, TikTok … it feels like a never ending list.<\/p>\n\n\n\n
However, while showing up for your audience in each of these ways, on each of these platforms would undoubtedly result in some amazing exposure for your business, it could actually do more harm than good.<\/p>\n\n\n\n
Consistency is what we\u2019re looking for here and without a substantial team behind you (and a substantial amount of funding to pay for it), consistency is likely to come with a compromise on the quality of the content you\u2019re putting out there.<\/p>\n\n\n\n
So, if you don\u2019t have a lot of money to throw at your marketing efforts or you\u2019re trying to do everything yourself (possibly while still trying to juggle entrepreneurship with employment), you\u2019ll have far more success if you focus the bulk of your efforts on one type of content, on one platform.<\/p>\n\n\n\n
For example, you might decide to improve your website SEO and brand authority by focusing on a blog which you also promote heavily on LinkedIn. You might prefer to go all in on your YouTube channel. Or you might have discovered that your audience mainly hangs out on Instagram so it makes sense for you to concentrate on creating compelling content for your grid and reels.<\/p>\n\n\n\n
Whatever it is, if you focus on doing that one<\/em> thing really well, you\u2019ll find it far easier to show up consistently in a way that will truly help you connect with your chosen audience. You can always add more content strings to your bow when you\u2019re a little further into your business journey and have more available resources.<\/p>\n\n\n\n If you have more time to dedicate to your brand awareness drive, try these three strategies:<\/strong><\/p>\n\n\n\n Offering to provide guest posts on other blogs or agreeing to be interviewed on other business owners\u2019 podcasts or videos isn\u2019t just a great way to cement your relationship with other entrepreneurs, it\u2019s also an ideal way to promote your business and your expertise to a whole new ready-made audience.<\/p>\n\n\n\n The key here is to ensure that the audience you\u2019ll be targeting with each guest appearance aligns with the type of customer you\u2019re hoping to reach.<\/p>\n\n\n\n When you\u2019re creating your chosen form of content, it\u2019s worth considering how you can use it to encourage people to sign up to your email list. Because, while it\u2019s all too common for your content to become lost in the noise of your customers\u2019 social media feeds, it\u2019s often easier to get their attention via an email.<\/p>\n\n\n\n Of course it\u2019s vital that you comply with GDPR regulations, and that you ensure the people on your list are 100% happy to be there. Once you\u2019ve ticked those boxes, sending regular updates about product launches, sales, and other helpful content to those who\u2019ve signed up for it is a fantastic way to stay top of mind and reach people when they\u2019re ready to buy.<\/p>\n\n\n\n There\u2019s no better advocate for your business than someone who\u2019s bought from you and loved the experience. So why not use your customers to help you spread the word about your offerings?<\/p>\n\n\n\n There are multiple ways you could incentivise your customers to cheerlead for you. For example, you could offer a discount on their next purchase when they refer a new customer or you could add them to a VIP referral list and reward them with exclusive offers or an early access to your next sale event. You\u2019ll suddenly find everyone is talking about you!<\/p>\n\n\n\n Really want to push the boat out on creating brand exposure? Try this:<\/strong><\/p>\n\n\n\n If you\u2019re serious about increasing your brand awareness and you have the resources to seek external help, you might just find that an experienced professional will offer you the expert advice you need.<\/p>\n\n\n\n This might come in the form of a PR professional whose media contacts, journalistic experience, and ability to write an irresistible press release will help you get your business name into relevant media publications.<\/p>\n\n\n\n Or you might consider investigating the services of a marketing strategist who can assess your current strategy, help you establish your brand positioning, create a recognisable \u201cvoice\u201d for your brand, and form a strategy that aligns with your business goals.<\/p>\n\n\n\n![\"brand-laptop\"](\"https:\/\/www.clearbooks.co.uk\/blog\/wp-content\/uploads\/2021\/11\/laptop-sunset.jpg\")
<\/figure>\n\n\n\nGuest posting<\/h2>\n\n\n\n
Email marketing<\/h2>\n\n\n\n
Introduce a referral scheme<\/h2>\n\n\n\n
Seek professional help<\/h2>\n\n\n\n