We surveyed a whole bunch of small businesses across the UK to find out exactly what they’re looking for in an accountant.

The results are now in, displayed below as a lovely infographic!

Do please let us know by commenting on this blog post whether you agree with the results or are just downright surprised – we love a good debate.


If you liked this infographic, check out our must-reads page – packed with an archive of online whitepapers, colourful infographics and other helpful documents for small businesses and accountants.

Posted by David Eaton

David is a Chartered Accountant and Director of SME Strategies (smestrategies.co.uk) which offers tailored support to ambitious SMEs and gives mentoring to owner managers.