We have had a few questions about our Cloud Funding share offer that I will address each day through a series of blog posts.
Today’s question is whether or not Clear Books plc is going for global growth.
The answer is that Clear Books is very much focused on the UK market in the short to medium term.
The global opportunity is one we will continue to revisit particularly as we have customers in 70 different countries around the world. However, we strongly believe we need to gain market share in our home market before looking at opportunities overseas. Actively pursuing global growth will dilute our focus both in terms of marketing capability and product.
By being focused on the UK market we can better develop the integrations with HMRC and Companies House to reduce the compliance overhead for small businesses, and we can deliver the features and products tailored to the UK market.
Supporting UK accounting practices is a key “go to market” strategy for us. We intend to scale up our marketing activity and build out our product suite to provide UK accountants with the services they need to run their practice and serve their clients in the cloud.