Clear Books has just been through the process of choosing software to project manage our development work better. It highlighted a really powerful marketing message.

We did not seek the best project management software. We wanted the project management software that would make our developers more efficient and more organised. I.e. the project management software that would help make our development team the best so that we can make better accounting software.

Which of the two marketing messages is more powerful?

1. Subscribe to Clear Books because we are the world’s best online accounting software.

2. Subscribe to Clear Books because we will help make your company the best accounting practice/best digital media agency/best small business/best [insert your industry].

Posted by Tim Fouracre

Tim founded Clear Books in 2008. Like many small business owners he worked from home for 15 months to get his startup off the ground. Today Tim enjoys helping Clear Books, its customers and its growing team innovate and achieve. Tim did his GCE O Levels in Ghana.


  1. So what project management software did you end up using?
    I use codebaseHQ personally and love it.

    1. We’ve tried PivotalTracker, Jira/Grasshopper, Trello, post it notes, Google docs. Nothing has worked quite the way we want it so we’re still on the look out! Not seen codebaseHQ before so will check it out.

      1. Hi Mike – not seen that before. Looks good.

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