Clear Books has just been through the process of choosing software to project manage our development work better. It highlighted a really powerful marketing message.
We did not seek the best project management software. We wanted the project management software that would make our developers more efficient and more organised. I.e. the project management software that would help make our development team the best so that we can make better accounting software.
Which of the two marketing messages is more powerful?
1. Subscribe to Clear Books because we are the world’s best online accounting software.
2. Subscribe to Clear Books because we will help make your company the best accounting practice/best digital media agency/best small business/best [insert your industry].